Actor | Director | Creative
MARC MACKINNON
Creative Marketing Strategy
In a world full of algorithms and marketing jargon, it is incredibly easy for your actual message to get completely lost...
I help independent brands, SMEs, and arts organisations strip away the corporate noise and translate complex marketing concepts into a clear, authentic strategy. Together, we find what makes your voice uniquely yours, and build practical campaigns that speak directly to the people who matter.
Services
Brand Voice & Narrative Audits
Campaign & Launch Strategy
1:1 Strategy Consultancy
Campaigns I have worked on:
Case Studies
The Royal Lyceum Theatre Edinburgh
Digital & Content Marketing Strategy
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377.03% Growth: Rebuilt the digital strategy to drive an extraordinary 377.03% audience growth on Instagram and a 50% audience increase on Facebook.
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139.4% Ticket-Traffic Surge: Sparked a 139.4% surge in Instagram link clicks within the very first month, successfully translating social media curiosity into direct website traffic.
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3.2 Million Views: Contributed to over 3.2 million total views across core platforms while executing major campaigns for international co-productions like Wild Rose: The Musical and One Day: The Musical.
Stellar Quines
Fringe Festival Campaign Coverage
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338% Amplification: Navigated the hyper-competitive Edinburgh Fringe Festival window to drive a 338% increase in Retweets and a 143% spike in link clicks for the production Through The Mud.
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400% Active Engagement: Rebuilt community interaction with an agile, audience-centered content strategy, resulting in a 400% increase in active comments.
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Actionable Handover: Delivered a comprehensive post-campaign analysis and platform-specific audience journey map, giving the internal team a clear, sustainable strategy moving forward.
Address
Glasgow, Scotland